Super One register campaign to benefit UWNEMN

UPDATE: Customers as Super One Foods North and South in Virginia, Super One Liquor in Virginia, and Super One Foods in Biwabik united to raise a remarkable total of $5,5901.71 to benefit UNWMEN's local work. Great things are happening because Super One customers Give Where They Live!


Feb. 2-19, Biwabik Super One, Virginia Super One Liquor, Virginia North Super One, and Virginia South Super One customers will have the option to donate $1, $3, $5, or round up their transaction at check-out to support UWNEMN’s network of partner agencies and direct service programs.

“To be selected for this campaign is a gift in itself,” said UWNEMN Resource Development and Events Director Elizabeth Kelly. “What an incredible opportunity to connect with so many people across the region, both to raise funds and to raise awareness.”

Donations to UWNEMN support 55 local nonprofits – 29 of which receive funding quarterly through UWNEMN’s fund distribution process – and eight UWNEMN programs: Bright Beginnings, Buddy Backpacks, Comforts of Home, Imagination Library, Lunch Buddies Mentoring, Meet Up and Chow Down, Smiles United, and United for Veterans.

The organization serves agencies, families, and individuals across the Iron Range, Koochiching County, and Lake of the Woods County. The majority of funding that enables UWNEMN to have the reach it does comes directly from local donors, Kelly said.

Super One's register campaigns assist with fundraising efforts for non-profit organizations. Stores hold one campaign a month, and local stores select local organizations to support.

“We try to cover as many nonprofits as we can,” said Store Manager Rick DePew. “We wanted to support our local United Way on the Iron Range.”

Over the years, these campaigns have had big results, raising more than $100,000 for some organizations, company-wide.

“Customer support is outstanding,” DePew said. “It’s unbelievable the support we get – and nonprofits get.”

New this year, customers can choose whether to participate in the campaign directly on the register pin-pad instead of being asked by store employees.

The register campaign comes at a particularly meaningful time for UWNEMN – the tail-end of its fiscal year.

“Funds raised between now and March 31 will affect the level of support we are able to provide to local nonprofits through our upcoming fund distribution process and the number of people we are able to serve through our programs this year,” Kelly said.